CASE STUDY
How Amadria Park Trogir earns additional revenue from its guests
A guest on a sunbed or a cabana by the sea has everything but a bar, and a guest in a far-off mobile home has everything but breakfast. Amadria Park Trogir turned that distance into extra revenue: with EasyLazy, the beach bars come to the sunbeds and cabanas, and breakfast comes to the mobile home.
About the client
Amadria Park Trogir is a campsite on a peninsula just outside Trogir, among pine trees and along 500 metres of coastline. Guests stay in mobile homes, villas, apartments and glamping tents, and by the sea there are pools, restaurants and two beach bars on the promenade: Harbour Bar and Lungo Mare Bar.
The site is large and spread out, which is exactly what guests love about it. It also means that many of them are far from the places where they can eat and drink.
The challenge
The food and drinks were there, just not where the guests were. That caused three problems.
Sunbeds and cabanas far from the bars
The sunbeds and cabanas are right by the sea, and Harbour Bar and Lungo Mare Bar are on the promenade. A guest who came to relax in the sun or the shade has to get up and walk to the bar for every drink, and a waiter can't keep doing the rounds of the beach.
Breakfast far from the mobile home
The mobile homes are spread across the whole campsite. For guests in the far-off units, breakfast meant a morning walk to the restaurant and back.
Orders that never happen
The drink a guest doesn't order because the bar is too far, and the breakfast they skip because they don't feel like walking, don't show up in any report. It is revenue within reach that never gets charged.
The solution
Amadria Park Trogir introduced EasyLazy's food and drink ordering module. Guests order from their phone, and the order goes straight to the staff who prepare it, together with the location it has to be brought to.
On the sunbed or cabana: the beach bar on their phone
A guest on a sunbed or a cabana scans a QR code, opens the Harbour Bar or Lungo Mare Bar menu and orders a drink or something to eat. The order reaches the bar with the number of the sunbed or cabana, so the staff know exactly who it is for. The guest doesn't get up, doesn't queue and doesn't have to look for a waiter.
In the mobile home: breakfast on the terrace
A guest in a mobile home orders breakfast in advance from their phone, and the restaurant delivers it to the mobile home. Instead of a morning walk to a distant restaurant, breakfast arrives on the terrace.
How it works in practice
The results
Extra revenue that wasn't in the plan
Orders from the sunbeds and cabanas, and breakfasts in the mobile homes, were not part of the revenue plan. They are orders that simply couldn't happen before, and now the campsite charges for them, from guests who are already there.
Breakfast in the mobile home as a new service
Breakfast delivered to the mobile home has become a service the campsite sells alongside the stay: an upsell guests choose because it makes their morning easier.
Better service for guests
A guest on a sunbed or a cabana doesn't have to get up and walk to the bar, and a guest in a far-off mobile home doesn't have to walk to the restaurant. The service is the same, it just comes to them now.
The bars and the restaurant are the same as before. What changed is that what they offer now also reaches the guests it never used to reach: on a sunbed or a cabana by the sea and on the terrace of a mobile home.
More about the ordering module
How mobile ordering works step by step, from the QR code to the fiscalised receipt, and what the kitchen and the bar get from it, is described in our article on mobile food and drink ordering.
