CASE STUDY
How Zaton Holiday Resort sells its entire offer without a queue at reception
Large resorts have a problem that is rarely said out loud: guests don't know about half of what's on offer. Zaton Holiday Resort solved it by putting its entire offer behind a single QR code.
About the client
Zaton Holiday Resort is one of the largest tourist resorts on the Adriatic. Alongside accommodation, it offers a beach with sunbeds, a pool complex, sports courts and golf, wellness and spa, and a programme of events all season long.
It is not a place you can run from a single point - every service has its own schedule, its own staff and its own way of taking payment.
The challenge
Before EasyLazy, the resort's operations relied on people on the ground and on paper. That created three concrete problems.
An offer guests can't see
Guests get to know the part of the resort they're staying in. They often hear about a spa treatment, a tee time or an evening event by chance. A service nobody sees - doesn't sell.
Payment control scattered across the site
Payments were taken in several places at once: the beach, reception, the courts, the wellness centre. Getting an accurate picture meant piecing the data together by hand, late.
No real-time view of sales
Management had no way of seeing during the day what was selling, where and at what price. Decisions were based on estimates.
The solution
EasyLazy brought the resort's entire offer together in one interface - one for the guest, one for management.
For the guest: one QR code, the whole offer
The guest scans a QR code on a sunbed, at reception or at the entrance to a facility. The full offer opens, with available times and prices - sunbeds, courts, wellness, treatments, tickets. They book and pay in a few clicks, with no app to download and no sign-up.
For the resort: every service and every payment in one place
Bookings, payments and automatic fiscalisation all run through the same platform, and the data is passed on to the existing PMS. The resort doesn't change how it works - it gets the layer it was missing.
How it works in practice
What changed
The resort's offer sells even when reception is full, and for the first time payments can really be checked - in one place and in real time. And the guest didn't get yet another app, just a holiday without queues.
In the client's words
“EasyLazy has given us far more efficient control over payments, which has also shown in significantly higher revenue compared with previous seasons.”
Filip Gotovina
Beach, Pool & Recreation Manager, Zaton Holiday Resort
